About White Gold
Welcome to White Gold Hair Care, where our Italian heritage blends with our Australian roots to create the ultimate hair care experience. Our family-owned and operated business has over 40 years of experience in the hairdressing industry, dedicated to crafting hair products that deliver incredible results without compromising on our values. Our unwavering passion for excellence and attention to detail has inspired us to create a range of hair care products that are gentle on both your hair and the environment.
Our full range of Australian-made and owned hair products features organic ingredients that provide nourishment and hydration to your hair. From our luxurious moisturising shampoo and conditioner to our leave-in moisturising treatment and hair loss and scalp tonic, we've got everything you need to achieve your hair goals!
What sets us apart is our commitment to using only the highest quality ingredients that provide a truly luxurious experience. We believe that beauty should never come at the cost of animal welfare or the environment. That's why all of our products are cruelty-free and never tested on animals.
When you choose White Gold Hair Care, you're not just getting amazing hair products - you're becoming part of our family. Our team, including Mick and his son Domenico, is dedicated to helping you achieve the hair of your dreams, and we'll be with you every step of the way.
So, whether you're looking to nourish and repair your hair or achieve silky smooth locks, choose White Gold Hair Care and experience the ultimate in luxury and sustainability. Thank you for choosing us - we can't wait to welcome you into our family!
Behind The Brand
Meet Mick Gerace, the mastermind behind the White Gold Hair Care range. Mick, of Italian origin, started his journey in the hairdressing industry in 1977 when he joined his uncle Anton's renowned hair salon chain in Sydney, Australia. With hard work and dedication, he quickly rose through the ranks to manage Antons Parramatta, one of the largest stores in the family's empire.
But Mick's ambition didn't stop there. Along with his brothers, he went on to create their own salon, La Bionda Baulkham Hills, before branching out solo to establish La Bionda Winston Hills - a thriving business that continues to serve the community to this day. Today, Mick, along with his wife Jeanine, son Domenico, and daughter Maryanna, collaborate to bring salon-quality hair care into Australian homes through White Gold products.
With over five decades of combined hairdressing experience under their belts, Mick and his son Domenic channeled their passion for innovation and created a range of hair care products that go above and beyond the norm. Working alongside Australia’s best chemists and technical experts, they set out to create an exceptional line of Itallian-inspired products that would give customers an unparalleled hair care experience. Sustainability was also at the forefront of the family’s mind, and so they incorporated natural, organic, and plant-based certified ingredients into the entire range, ensuring that the products not only work wonders for hair, but also for the environment.
As a family-owned and operated business, the White Gold family are committed to delivering the best possible hair care solutions to their customers. By carefully selecting the purest ingredients, they have created a range of products that are loved by their customers and deliver real results. One of their core values is animal welfare, and they are proud to say that none of their products are tested on animals. For Mick and his family, the future of great hair care is in their hands, and they're excited to see where their journey takes them next.