White Gold is a luxury hair care brand created by professional hairdressers with over 45 years of experience. We’re all about simplifying salon-quality hair care for everyday use, without compromising on performance or ingredients.

White Gold was born in our family-run salon after years of using and testing countless products. We saw a need for a high-quality, effective range that was easy to use, clean, and delivered real results—so we created it ourselves.

White Gold was created by a family of hairdressers who have owned and operated a local salon for decades. Our goal was simple: create a trusted range that reflects everything we’ve learned in the salon, and make it accessible to everyone at home.

Our range includes a Moisturising Shampoo, Moisturising Conditioner, Leave-In Moisturiser, Shine Spray Serum, and Hair & Scalp Tonic. Each product is designed to work together as part of a complete hair care routine.

Our formulas are clean, effective, and made with premium ingredients. They’re sulphate-free, paraben-free, cruelty-free, and safe for all hair types—including extensions and colour-treated hair.

We believe hair care should be simple, luxurious, and actually work. Our products are designed by hairdressers, for real people—focusing on hydration, strength, shine, and scalp health with easy-to-use, no-fuss routines.

You can shop the full White Gold range directly from our website: www.whitegoldhaircare.com.au

Yes! We’re proudly cruelty-free and do not test on animals—ever.

Yes, White Gold is proudly Australian made and owned.

Yes, all of our products are free from sulphates and parabens. We keep it clean so your hair stays healthy.

Yes, our entire range is gentle and safe for use on hair extensions and weaves.

Absolutely! Our products are sulphate-free, making them perfect for maintaining keratin-treated hair.

Yes, our formulas are colour-safe and help protect and prolong the life of your colour.

All Australian shipments are sent via Australia Post and include tracking. You’ll receive an email with your tracking details as soon as your order has been shipped. All orders are dispatched from our Sydney store within 2 business days.